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UK: Nielsen acquires Brandbank

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Nielsen has announced that it has acquired Brandbank, a company which specialises in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.

“This acquisition marks an exciting advance in our company’s digital evolution,” explained Nielsen global president John J. Lewis. “These new digital capabilities will enrich our existing global product reference information and operational processes to drive greater analytic capabilities for our clients.

“It places Nielsen at the centre of the FMCG/retail demand chain and at the heart of retail. Also, it gives us a pivotal role helping clients to navigate and unlock e-commerce opportunities to engage an increasingly mobile and digitally-oriented generation of shoppers.”
Nielsen will acquire all Brandbank data, working processes and ongoing client work. It will also integrate Brandbank teams across the UK, Ireland, France, the Netherlands, Poland, Czech Republic, Slovakia, Hungary, Turkey, China, Thailand and Malaysia. In addition, the company said that it is in dialogue with Brandbank clients in the US, Canada and Germany. (www.kamcity.com)



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